Why Founders Tell the Best Stories: The Art of Selling Through Passion and Purpose

As a founder, I've often been asked what drives me. My answer is simple: I love doing demos. There's nothing quite like seeing the spark in a customer's eyes during a demonstration. It's in these moments that I truly understand what resonates with them and gain invaluable insights into their needs.

Selling is all about great stories, and founders always get those stories the best. Customers always have problems, and they look to software solutions to solve them. Who better to provide those solutions than the founder who knows intimately how to address their challenges? Founders carry the essence of the product's journey—the challenges overcome, the eureka moments, and the vision that propelled its creation. When a founder tells the story of their product, it's not just a sales pitch; it's a narrative filled with passion, authenticity, and purpose. I firmly believe that founders deliver the best demos because they embody the story behind the product. They can connect with customers on a deeper level, weaving the product's story into the customers' own narratives. This is especially true for software products, where the founder's vision and passion are integral to the user experience. The story of why and how a product was built can be just as important as what it does

This belief led us to create Fluidworks. I wanted every customer to hear directly from the founders, to experience firsthand the passion and purpose behind the tools they've built. We designed Fluidworks to be a platform where stories are at the forefront of the selling process, enabling founders to share their journey with customers around the world. In today's world, we have the technology to make this possible, and I couldn't be more excited about the opportunities it presents.

For all the founders who want to tell their story, we're building your voice. Because at the end of the day, it's the stories that resonate. It's the stories that inspire trust and build relationships. And founders, more than anyone else, know how to tell those stories best.

Tribute to Roald Dahl, the best storyteller I've ever read.